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Search Engine Optimization (SEO) strategies can get dead, just like a content strategy.

The basics of Search Engine Optimization (SEO) is always changing with Google algorithm updates and search changes, and consumer trends are always changing with new technologies and new generations, so it only makes sense that your Search Engine Optimization (SEO) strategy could fall behind if it doesn’t change accordingly.

Consistency is key to achieving SEO results in the beginning. Your content syndication, target keywords, and overall approach all need to be in consistent line for weeks, or even months, before you start to see any momentum at all, but sometimes business owners take that consistent momentum too far, extending through years without making any changes to their strategy.

As you might imagine, this inability to change can lead SEO campaigns to a stagnant purgatory, where results, if any, are minimal. Instead of prolonging that stagnation, try using one of these five tactics to jumpstart your campaign.

  • 1. Incorporate a New Medium – This is one of the simplest ways to refresh your campaign, and it also happens to be one of the most effective. Some businesses get stuck in a rut of using a selected range of mediums—for example, exclusively dealing in written content and occasional infographics. This is effective, up to a point, but the more mediums you use, the more visibility you’re going to get; different people react to different formats, so you’ll get more eyes and more shares (and therefore more links), plus you’ll have more opportunities to mark up your site and index your material. You don’t have to completely reimagine your campaign; instead, simply incorporate some occasional new material into your ordinary workflow.
  • 2. Rotate Your Keywords and Topics – Keywords and topics tend to be the most common source of SEO stagnation, since it’s easy to fall into a groove of writing and optimizing. However, specific keyword rankings get harder to achieve the higher you move up the ranking ladder, and the more you cover a niche topic, the less new ground you’ll be able to cover. The key here is to uncover new topics, which neither you nor your competitors have covered, and start rotating in new keywords to expand your search visibility horizontally. This will give you the opportunity to break new ground, and build a new line of momentum as a substitute for your previous one.
  • 3. Get New Authors – Another strategy is to liven your content feed with some new authors. Whether you don’t use guest authors at all or you’ve simply relied on your current string of guest authors for too long, it’s easy for your voice to become repetitive in your own blog feed. Start reaching out to other authors who might be interested in contributing to your blog; as a first line, you can look within your own organization to get some new insights and new perspectives. But more importantly, try to track down some major thought leaders in your industry. They’ll cross-promote the material they write for you, and you’ll benefit from increased authority and brand visibility as a result.
  • 4. Reallocate Your Social Priorities – Each social media platform has different advantages, disadvantages, and a different distribution of users. If you’re only relying on one or two, and you’re using them consistently, you might want to consider shaking things up. You can do this in a number of ways—first, you can explore new platforms you might not have considered, testing the waters and seeing how much additional exposure you can attain. Second, you can redistribute the amount of time and type of strategies you apply to your existing social platforms to add a new spark to your campaign. Vary your posting times, your posting frequencies, and the types of interactions you manage with your users.
  • 5. Audit Your Navigation – It’s a little more involved than some of the other strategies I’ve outlined here, but it’s worth taking a look at if you still feel like your campaign is in a rut. Your navigation is crucial to the success of your website, at least from a user experience perspective, so if you change it for the better, you’ll not only improve your SEO standings, you’ll also make all of your inbound traffic more satisfied with their brand experience.

The best way to improve site navigation is to think minimally. Reduce your pages into the smallest number of sections you can, but also make it easy for users to find exactly what they’re looking for. Re-title your pages so they concisely and accurately represent the on-page material, and as an extra measure, use interlinking to ensure no page of your site is ever more than three clicks away.

These five strategies will help restore new life to your old SEO campaign, giving you new avenues to increased visibility and increased traffic. However, be aware that these strategies aren’t a one-time fix; it’s important to ensure that you regularly change and evolve your strategy as time progresses. Otherwise, your campaign could grow stale again and you’ll end up back at square one. Remember, the key to success in SEO is a balance between consistency and adaptation. Stay agile if you want to continue to grow. Need help with your SEO, Contact us at 843-412-3743.

With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign.

1. Choosing Keywords Without Research
In order to effectively optimize your site, you need to choose the appropriate keywords. Not only are they important because they are used throughout your content, they are also responsible for attracting search engine spiders. With the wrong keywords you can miss valuable opportunities and gain traffic that won’t convert.

New to SEO? Need to polish up your knowledge?
The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

  • How Search Engines Operate
  • How People Interact With Search Engines
  • Why Search Engine Marketing is Necessary
  • The Basics of Search Engine Friendly Design & Development
  • Keyword Research
  • How Usability, Experience, & Content Affect Rankings
  • Growing Popularity and Links
  • Search Engine's Tools for Webmasters Intro
  • Myths & Misconceptions About Search Engines
  • Measuring and Tracking Success

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

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